“What’s up, guys? Welcome back to my channel.” That’s Amber Davis’ catchphrase on her YouTube channel, “Just Amber J.” In a growing world of social influencers and internet famous stars, the Opelousas, La., junior strives to be a light in an easily influenced society. “I always want to be that positive light in somebody’s life,” she says. “I want people to turn on my videos and from the beginning, it makes their day.” Amber says she joined YouTube after her cousin told her that she had a personality meant for vlogging. “I love being able to entertain people and show who I really am,” she says. “Just Amber J” is a lifestyle channel, and the communications major says she is excited to create new videos. “I love fashion, it’s my secret talent,” she says. “I throw outfits together and take fashion risks, because I have a vision and I need to execute it,” she says. At the end of the day, Amber says she is on YouTube, not for the views, but to express what she believes and who she is. “I want people to know me and have a voice for the things I believe,” she says.
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