SPIRITED DIGITAL MARKETING EXPERT
HELLO!
A BIT ABOUT ME:
I am a results-driven marketing professional with a strong background in brand management, digital marketing, and social media strategy. With proven success in growing brand visibility and engagement, I excel at developing and executing strategies that resonate with target audiences.
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In my current role as Marketing Lead at Independent Marketing Alliance (IMA), I've led efforts to significantly increase social media reach, including a 43% growth in Instagram followers in just five months. I also manage content creation, GS1 compliance, and digital asset management, ensuring all marketing initiatives meet industry standards.
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I’m seeking new opportunities where I can leverage my expertise to drive brand growth and innovation. Let's connect to discuss how I can contribute to your team.
AWARDS & ACCOMPLISHMENTS
Marketing Excellence Award, 2024
Independent Marketing Alliance (IMA)
2024
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Team Member of the Quarter
Independent Marketing Alliance (IMA)
Q3 2022
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First Place 2019 Internal Publications Individual Story - Press Club of Southeast Texas
"Red Alert September" video
LU Marketing Communications
June 2019​
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Honorable Mention for Sports Action Photography
Texas Intercollegiate Press Association
April 2018
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Best of SNO for "Disney Offers Students Chance of a Lifetime"
Student Newspaper Online
May 2015
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Best of SNO for "Dance Instructor Leaves Behind Huge Legacy"
Student Newspaper Online
April 2015
Independent Marketing Alliance (IMA)
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Developed IMA's first training summit playbook, a comprehensive reference guide that outlines how to utilize training and marketing materials.
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Exceeded 10,000 impressions on all social platforms, achieved an engagement rate higher than 4% on Facebook and LinkedIn, and grew our Instagram following by over 43% within 5 months.
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Grew our GS1 image score to 96% in 2022.
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Norton Creative
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Assisted with growing the Luby’s Kids Program
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Grew Newk’s Eatery e-club by 4% in 6 weeks with paid social strategy, we a target goal of 3% growth.
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Led in Fuddruckers social PR crises
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Cornerstone Building Brands
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Implemented the company’s first enterprise-wide social media strategy.
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Doubled the posting cadence on social media for key brands.
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